Which of the following is true about bundle pricing?
A) Prices are set a few dollars or a few cents below a round number to encourage the customers to think of the products as less expensive.
B) A percentage is added to the retailer's invoice price to determine the final selling price of the product.
C) Several products are sold together at a single price to connote value and convenience for customers.
D) It is used most often to describe the pricing of jobs that are nonroutine and difficult to "cost" in advance

Question

Quizplus · Accepted Answer

Bundle pricing is a type of psychological pricing strategy, in which several products are sold together at a single price to connote value and convenience for customers. Odd pricing occurs when prices are set a few dollars or a few cents below a round number to encourage consumers to think of the products as less expensive. Markup pricing and cost-plus pricing are two forms of cost-oriented pricing. Markup pricing is commonly used in retailing: A percentage is added to the retailer's invoice price to determine the final selling price. Cost-plus pricing is most often used to describe the pricing of jobs that are nonroutine and difficult to "cost" in advance.

Which of the Following Is True About Bundle Pricing