Channels in which members are more dependent on one another and develop long-term working relationships in order to improve the efficiency and effectiveness of the system are called _____ marketing systems.
A) intensive
B) selective
C) vertical
D) exclusive

Question

Channels in which members are more dependent on one another and develop long-term working relationships in order to improve the efficiency and effectiveness of the system are called _____ marketing systems. 
A) intensive
B) selective
C) vertical
D) exclusive

Quizplus · Accepted Answer

Vertical marketing systems are channels in which members are more dependent on one another and develop long-term working relationships in order to improve the efficiency and effectiveness of the system.

Channels in Which Members Are More Dependent on One Another