Market pull refers to:
A) basic and applied research that leads to new product ideas.
B) an organization's current market share.
C) market needs that current products are not satisfying.
D) the risk of launching a new product into the market.

Question

Quizplus · Accepted Answer

Both technology push and market pull research activities play an important role in new product ideas and development. Market needs that current products are not satisfying constitute market pull.

Market Pull Refers To