To facilitate top-management support,it is essential that new product development be focused on:
A) designing new selling concepts.
B) facilitating rapid R&D.
C) gathering vast channel sources.
D) meeting market needs.

Question

To facilitate top-management support,it is essential that new product development be focused on: 
A) designing new selling concepts.
B) facilitating rapid R&D.
C) gathering vast channel sources.
D) meeting market needs.

Quizplus · Accepted Answer

Top-management support is critical to providing an atmosphere that stimulates new product activity. To facilitate top-management support, it is essential that new product development be focused on meeting market needs.

To Facilitate Top-Management Support,it Is Essential That New Product Development