Which of the following indicates the direction in which the organization is moving with respect to its current products and markets?
A) Growth vector matrix
B) Line extension
C) Market segmentation
D) Market diversification

Question

Which of the following indicates the direction in which the organization is moving with respect to its current products and markets? 
A) Growth vector matrix
B) Line extension
C) Market segmentation
D) Market diversification

Quizplus · Accepted Answer

Growth vector matrix indicates the direction in which the organization is moving with respect to its current products and markets. Developed by H. Igor Ansoff, it offers a broader approach to the new product question.

Which of the Following Indicates the Direction in Which the Organization