A current product of a company has been enhanced to better serve consumer needs.The new product would fall into which of the following categories?
A) New-to-the-world products
B) New-to-the-firm products
C) Additions to existing product lines
D) Improvements and revisions of existing products

Question

A current product of a company has been enhanced to better serve consumer needs.The new product would fall into which of the following categories? 
A) New-to-the-world products
B) New-to-the-firm products
C) Additions to existing product lines
D) Improvements and revisions of existing products

Quizplus · Accepted Answer

Authors C. Merle Crawford and Anthony DiBenedetto have developed a useful definition of new products based on different product categories. Improvements and revisions of existing products are current products made better. Virtually every product on the market has been improved, often many times.

A Current Product of a Company Has Been Enhanced to Better