According to the VALS™ framework,the _____ are consumers who are change leaders and are most receptive to new ideas and technologies.
A) innovators
B) survivors
C) thinkers
D) believers

Question

According to the VALS™ framework,the _____ are consumers who are change leaders and are most receptive to new ideas and technologies.
A) innovators
B) survivors
C) thinkers
D) believers

Quizplus · Accepted Answer

According to the VALS™ framework, innovators are change leaders and are the most receptive to new ideas and technologies. They are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.

According to the VALS™ Framework,the _____ Are Consumers Who Are