Which of the following is the most market-oriented approach to segmentation?
A) Segmentation based on social class
B) Segmentation based on different customer lifestyles and purchasing habits
C) Segmentation based on geographic area
D) Segmentation based on the benefits that potential customers are seeking
Correct Answer:
Verified
Q29: According to the VALS™ framework,consumers who are
Q30: According to the VALS™ framework,consumers who are
Q31: Vet Meds is the pharmaceutical branch of
Q32: What does psychographic segmentation focus on?
A) Organizational strengths
B) Quantitative
Q33: What does "VALS" stand for?
A) Values and Linkages
B) Values
Q36: "The Greedy Hand" is a book on
Q37: Altron Herbals is trying to market a
Q38: World Explorer Cruises advertises that it sells
Q39: Benefit segmentation is clearly a _.
A) technology-oriented
Q50: Thinkers,according to the VALS™ model,are motivated primarily
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