For which of the following purchases would a consumer most likely to engage in routine decision making?
A) Purchase of a new entertainment center
B) Purchase of a Snickers bar each afternoon as a snack
C) Hiring of a contractor to build a deck on your new home
D) Purchase of a pedigree Golden Retriever puppy

Question

For which of the following purchases would a consumer most likely to engage in routine decision making? 
A) Purchase of a new entertainment center
B) Purchase of a Snickers bar each afternoon as a snack
C) Hiring of a contractor to build a deck on your new home
D) Purchase of a pedigree Golden Retriever puppy

Quizplus · Accepted Answer

Routine decision making is the most common type of consumer decision making and the way consumers purchase most packaged goods. Such products are simple, inexpensive, and familiar; and consumers often have developed favorite brands that they purchase without much deliberation.

For Which of the Following Purchases Would a Consumer Most