A high degree of product involvement typically encourages _____ decision making by consumers.
A)optional
B)limited
C)extensive
D)routine

Question

Quizplus · Accepted Answer

A high degree of product involvement means that the consumer has a strong interest in the product, and therefore, extensive decision making is more likely. In extensive decision making, consumers will spend more time and effort researching the product, comparing alternatives, and evaluating features and benefits before making a purchase decision.

A High Degree of Product Involvement Typically Encourages _____ Decision