Freda bought the movie "If It's Tuesday,This Must Be Belgium" because she was feeling depressed and wanted to watch something that would cheer her up.Which of the following situational influences guided Freda's purchasing decision?
A) Time
B) Current conditions
C) Task features
D) Social features

Question

Freda bought the movie "If It's Tuesday,This Must Be Belgium" because she was feeling depressed and wanted to watch something that would cheer her up.Which of the following situational influences guided Freda's purchasing decision? 
A) Time
B) Current conditions
C) Task features
D) Social features

Quizplus · Accepted Answer

Current conditions refer to situational influences such as momentary moods and conditions that influence consumer behavior. These conditions are considered to be immediately antecedent to the current situation to distinguish the states the individual brings to the situation from states of the individual resulting from the situation.

Freda Bought the Movie "If It's Tuesday,This Must Be Belgium