A marketer can create a consumer perception that their products are worth purchasing by:
A) designing products with the goal of test marketing in mind.
B) evaluating the response to the product prior to its release.
C) differentiating their products from those of competitors.
D) providing inputs for the organization's objectives.

Question

A marketer can create a consumer perception that their products are worth purchasing by: 
A) designing products with the goal of test marketing in mind.
B) evaluating the response to the product prior to its release.
C) differentiating their products from those of competitors.
D) providing inputs for the organization's objectives.

Quizplus · Accepted Answer

One of the key tasks of marketers is to differentiate their products from those of competitors and create consumer perceptions that the product is worth purchasing.

A Marketer Can Create a Consumer Perception That Their Products