While preparing Thanksgiving dinner,Marissa is unsure about which brand of ready-to-serve pumpkin pies to purchase.To make the final decision,she calls her mother and buys the brand that she recommends.Which of the following determinants has influenced Marissa's purchasing decision with regard to the pumpkin pies in this scenario?
A) Primary reference group
B) Subculture influence
C) Secondary reference group
D) Family life cycle

Question

While preparing Thanksgiving dinner,Marissa is unsure about which brand of ready-to-serve pumpkin pies to purchase.To make the final decision,she calls her mother and buys the brand that she recommends.Which of the following determinants has influenced Marissa's purchasing decision with regard to the pumpkin pies in this scenario? 
A) Primary reference group
B) Subculture influence
C) Secondary reference group
D) Family life cycle

Quizplus · Accepted Answer

Groups that an individual looks to (uses as a reference) when forming attitudes and opinions are described as reference groups. Primary reference groups include family and close friends.

While Preparing Thanksgiving Dinner,Marissa Is Unsure About Which Brand of Ready-To-Serve