To reflect the increasing emphasis on achievement and career success in America,the marketing managers of CBB Corp released a series of advertisements showing the users of the computers designed by them as pioneering professionals in varied fields like architecture,medicine,and environmental awareness.The advertisements were carefully designed to focus on the customers rather than listing out multiple capabilities of their computers.The advertisements also highlighted that CBB computers were the cheapest in the industry.In this scenario,the marketing managers at CBB Corp adapted their advertisements to incorporate the _____ in their marketing effort.
A) product orientation
B) product features
C) cultural values
D) skimming strategy

Question

To reflect the increasing emphasis on achievement and career success in America,the marketing managers of CBB Corp released a series of advertisements showing the users of the computers designed by them as pioneering professionals in varied fields like architecture,medicine,and environmental awareness.The advertisements were carefully designed to focus on the customers rather than listing out multiple capabilities of their computers.The advertisements also highlighted that CBB computers were the cheapest in the industry.In this scenario,the marketing managers at CBB Corp adapted their advertisements to incorporate the _____ in their marketing effort.
A) product orientation
B) product features
C) cultural values
D) skimming strategy

Quizplus · Accepted Answer

Cultural values are transmitted through three basic organizations: the family, religious organizations, and educational institutions. Marketing managers should adapt the marketing mix to cultural values and constantly monitor value changes and differences in both domestic and global markets.

To Reflect the Increasing Emphasis on Achievement and Career Success