An advantage of personal interviews is that:
A) it avoids transmitting biasing cues.
B) the cost per contact is extremely low.
C) it has a low data collection time.
D) it generates more ideas compared to group methods.

Question

An advantage of personal interviews is that: 
A) it avoids transmitting biasing cues.
B) the cost per contact is extremely low.
C) it has a low data collection time.
D) it generates more ideas compared to group methods.

Quizplus · Accepted Answer

The advantages of personal interviews is that they have more in-depth response compared to telephone interviews and they generate a substantial number of ideas compared to group methods.

An Advantage of Personal Interviews Is That