The management team at Mercury,a department store,has received feedback from the customer service department that the store's exchange policy creates a lot of stress for customers.The customers need to visit several counters before their product is finally exchanged with another.All attempts to interact with customers to study the problem have failed because consumers chose to become hostile,rather than giving any constructive feedback.The team is now planning to conduct market research by monitoring people's behavior as they wait in line for products to be exchanged.What type of research is the store conducting?
A) Focus group research
B) Surveys
C) Observational research
D) Experimental research

Question

The management team at Mercury,a department store,has received feedback from the customer service department that the store's exchange policy creates a lot of stress for customers.The customers need to visit several counters before their product is finally exchanged with another.All attempts to interact with customers to study the problem have failed because consumers chose to become hostile,rather than giving any constructive feedback.The team is now planning to conduct market research by monitoring people's behavior as they wait in line for products to be exchanged.What type of research is the store conducting?
A) Focus group research
B) Surveys
C) Observational research
D) Experimental research

Quizplus · Accepted Answer

Four common types of quantitative research in marketing are observation, surveys, experiments, and mathematical modeling. Observational research involves watching people and recording relevant facts and behaviors.

The Management Team at Mercury,a Department Store,has Received Feedback from the Customer