Which of the following should a company NOT do when developing a marketing plan?
A) Rank present and potential target markets according to profitability
B) Align the marketing objectives with the organizational objectives
C) Rank target markets according to the present and future sales volume
D) Consider only potential customers when developing market share and sales strategies

Question

Which of the following should a company NOT do when developing a marketing plan?
A) Rank present and potential target markets according to profitability
B) Align the marketing objectives with the organizational objectives
C) Rank target markets according to the present and future sales volume
D) Consider only potential customers when developing market share and sales strategies

Quizplus · Accepted Answer

It is important for companies to not neglect their present customers when developing market share and sales strategies.

Which of the Following Should a Company NOT Do When