In determining its mission statement,an organization must _____.
A) incorporate only the favorable aspects of the organizational history, while foregoing the mistakes and shortcomings.
B) ensure that the name of the product or service it is producing is an essential part of the organization's name.
C) reflect a market-driven approach by targeting a broad class of needs and segmented target markets
D) invest a maximum of four to six months of time in determining the mission statement as it is a superfluous activity.

Question

Quizplus · Accepted Answer

The mission statement should focus on the broad class of needs that the organization is seeking to satisfy (external focus), not on the physical product or service that the organization is offering at present (internal focus). Such market-driven firms stand out in their ability to continuously anticipate market opportunities and respond before their competitors.

In Determining Its Mission Statement,an Organization Must _____