Which of the following statements is true for a firm that adheres strictly to the marketing concept?
A) Marketing should be primarily focused on selling products to a particular class of customers.
B) The principal task of the marketing function is to increase the company's rate of production and devise methods to aggressively attract consumers to purchase products.
C) The principal task of the marketing function is to find effective and efficient means of making the business do what suits the interests of customers.
D) Marketing managers of the firm must find ways to manipulate customers to do what suits the interests of the firm.

Question

Which of the following statements is true for a firm that adheres strictly to the marketing concept?
A) Marketing should be primarily focused on selling products to a particular class of customers.
B) The principal task of the marketing function is to increase the company's rate of production and devise methods to aggressively attract consumers to purchase products.
C) The principal task of the marketing function is to find effective and efficient means of making the business do what suits the interests of customers.
D) Marketing managers of the firm must find ways to manipulate customers to do what suits the interests of the firm.

Quizplus · Accepted Answer

The principal task of the marketing function operating under the marketing concept is not to manipulate customers to do what suits the interests of the firm, but rather to find effective and efficient means of making the business do what suits the interests of customers.

Which of the Following Statements Is True for a Firm