A(n)________ channel does not create strong barriers to channel entry for other producers,nor does it provide much control over reseller decisions such as what competing brands to sell.
A) one-level
B) zero-level
C) exclusive
D) intensive

Question

Quizplus · Accepted Answer

An intensive channel strategy is focused on making the product easily accessible to customers through as many channels as possible, including resellers such as retailers, wholesalers, and distributors. This type of channel does not create strong barriers to entry for other producers, nor does it provide control over reseller decisions such as what competing brands to sell. Therefore, option D is the correct answer.

A(n)________ Channel Does Not Create Strong Barriers to Channel Entry