Which of the following communication strategies adapts both the product and its marketing communication to suit the target market?
A) product/communications extension
B) product extension/communications adaptation
C) product adaptation/communications extension
D) product/communications adaptation

Question

Quizplus · Accepted Answer

The communication strategy that adapts both the product and its marketing communication to suit the target market is product/communications adaptation. This approach involves modifying both the product and its communication to better align with the needs and preferences of the target market. Therefore, option D is the correct choice. A refers to extending both the product and its communication to new markets, B involves extending the product while adapting the communication, and C involves adapting the product while extending the communication, which are different strategies altogether.

Which of the Following Communication Strategies Adapts Both the Product