Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?
A) product/communications extension
B) product extension/communications adaptation
C) product adaptation/communications extension
D) product/communications adaptation

Question

Quizplus · Accepted Answer

Product extension/communications adaptation involves introducing the same product to a new market by altering its marketing communication strategy to fit the new target audience. This strategy keeps the product the same but adapts the promotional strategies to appeal to a different customer base.

Which of the Following Communication Strategies Expands the Same Product