Scenario: Wang's Techno Toys
Ann Wang has been successfully running Wang's Techno Toys that sells high-tech toys in the domestic market. Continually increasing and stiff competition at home has now forced Wang's Techno Toys to enter international markets through direct exports.
-Which of the following will most likely help Techno Toys sell its toys directly to buyers in the target market?
A) agents
B) sales representatives
C) export management companies
D) export trading companies

Question

Quizplus · Accepted Answer

Sales representatives would be the best choice as they directly represent Techno Toys in the target market, and can communicate effectively with buyers and promote the products. The other options such as agents, export management companies and export trading companies may also be useful, but they involve intermediaries and may not work as effectively in selling the products directly to buyers.