Which of the following steps of the strategy development process for exports involves establishing relationships with potential local distributors?
A) identification of a potential market
B) match market needs to the company's abilities
C) initiation of meetings
D) commitment of resources

Question

Quizplus · Accepted Answer

The step that involves establishing relationships with potential local distributors is the "initiation of meetings". This step comes after the identification of a potential market and matching the market needs to the company's abilities, and before the commitment of resources. Therefore, the best choice is C.

Which of the Following Steps of the Strategy Development Process