Scenario: Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation.
-Which of the following would be the least expensive method in terms of both time and money,for conducting a market research in Country C?
A) structured interviews
B) surveys
C) data from the Internet
D) focus groups

Question

Quizplus · Accepted Answer

Conducting market research through internet data would be the least expensive method in terms of both time and money for conducting a market research in a highly developed nation like Country C. Since internet usage is widespread in such countries, gathering information about the market through online sources would be a cost-effective and efficient method. Structured interviews, surveys, and focus groups can be costlier and time-consuming methods in comparison.

Scenario: Markowitz Tools Susan Markowitz Is Analyzing Potential Markets Where Markowitz Tools Can