Scenario: Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation.
-If Susan wants to obtain information in the least expensive way,she should use ________.
A) secondary market research
B) consumer panels
C) structured interviews
D) large focus groups followed by surveys

Question

Quizplus · Accepted Answer

Secondary market research would be the least expensive way to obtain information as it involves gathering data that already exists from sources such as government reports, industry publications, and online databases. This would be a more cost-effective option compared to consumer panels, structured interviews, or large focus groups followed by surveys, which require actively collecting new data and conducting research from scratch.

Scenario: Markowitz Tools Susan Markowitz Is Analyzing Potential Markets Where Markowitz Tools Can