Which of the following steps should occur in the screening process for potential markets after the basic demand for a product has been identified?
A) assessment of the national business environment
B) selection of the market or site
C) measurement of the market or site potential
D) assessment of climate suitability

Question

Quizplus · Accepted Answer

After identifying basic demand, the next step is to assess the national business environment to understand factors like economic, political, and legal conditions that could impact market entry.

Which of the Following Steps Should Occur in the Screening