Which of the following strategies is used when Ryanair engages in aggressive cost cutting in order to be Europe's leading low-cost airline?
A) differentiation strategy
B) focus strategy
C) low-cost leadership strategy
D) retrenchment strategy

Question

Quizplus · Accepted Answer

Ryanair engages in aggressive cost cutting in order to be Europe's leading low-cost airline, which is a characteristic of a low-cost leadership strategy. This strategy involves offering the lowest prices possible while still maintaining a profitable business by minimizing costs across all aspects of the company's operations.

Which of the Following Strategies Is Used When Ryanair Engages