The main benefit of a multinational strategy is that it allows companies to ________.
A) closely monitor buyer preferences in each local market
B) save costs due to product and marketing standardization
C) customize its products and services
D) respond effectively to emerging buyer preferences
E) A and D

Question

Quizplus · Accepted Answer

A multinational strategy allows companies to both closely monitor buyer preferences in each local market and respond effectively to emerging buyer preferences. It also allows for some customization of products and services while still achieving some cost savings through product and marketing standardization.

The Main Benefit of a Multinational Strategy Is That It