Selling Altoids in the U.S. as a breath mint is an example of a company ________.
A) identifying a different cultural need for its product
B) adapting its product to a new market
C) promoting its brand name
D) expanding its product line

Question

Quizplus · Accepted Answer

Altoids were originally marketed as a remedy for stomach issues in the UK, but in the U.S., they were marketed as a breath mint, showing the company identified a different cultural need.