Offering the same products using the same marketing strategy in all national markets is referred to as a ________ strategy.
A) global
B) multinational
C) retrenchment
D) multidomestic

Name: Offering the same products using the same marketing strategy in all national markets is referred to as a ________ strategy. A) global B) multinational C) retrenchment D) multidomestic
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Question

Quizplus · Accepted Answer

A global strategy involves offering the same products and using the same marketing strategy across all national markets.

Offering the Same Products Using the Same Marketing Strategy in All