Which market location tactic did Texas Instruments use when they avoided direct competition with Intel by developing cell phones,medical devices,and consumer electronics rather than computers?
A) flanking maneuver
B) bypass attack
C) encirclement
D) guerrilla warfare
E) frontal assault

Question

Quizplus · Accepted Answer

Texas Instruments used a flanking maneuver by avoiding direct competition with Intel in the computer market and instead developing products in other areas such as cell phones, medical devices, and consumer electronics. This allowed Texas Instruments to gain market share and avoid direct competition with Intel.

Which Market Location Tactic Did Texas Instruments Use When They