Which market location tactic is being used when a company goes head to head with its competitor matching in every category from price to promotion to distribution channel?
A) flanking maneuver
B) bypass attack
C) encirclement
D) guerrilla warfare
E) frontal assault

Question

Quizplus · Accepted Answer

This tactic is known as a frontal assault, where a company directly competes with its opponent in every aspect of the market including price, promotion, and distribution channels.

Which Market Location Tactic Is Being Used When a Company