Which form of synergy was demonstrated when P&G purchased Gillette to combine P&G's knowledge of the female consumer with Gillette's knowledge of the male consumer?
A) shared tangible resources
B) shared know-how
C) coordinated strategies
D) economies of scale
E) new business creation

Question

Quizplus · Accepted Answer

Shared know-how. P&G purchasing Gillette allowed them to combine their knowledge of the female consumer with Gillette's knowledge of the male consumer, resulting in shared know-how.

Which Form of Synergy Was Demonstrated When P&G Purchased Gillette