Even the most attractive strategic alternative might not be selected if it is contrary to the needs and desires of important top managers.

Question

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Top managers play a significant role in the decision-making process of an organization. Their preferences and priorities can influence which strategic alternative is selected, even if it may not be the most attractive option. Ignoring their needs and desires can result in resistance and pushback, making it difficult to implement and execute the chosen strategy.

Even the Most Attractive Strategic Alternative Might Not Be Selected