If a company wishes to be a technological follower and also pursue a differentiation strategy,the appropriate R&D strategy would be to
A) adapt the product or delivery system more closely to buyer needs by learning from the leader's experience.
B) value activities by learning from the leader's experience.
C) avoid R&D costs through imitation.
D) create low-cost ways of performing value activities.
E) innovate in other activities to increase buyer value.

Question

Quizplus · Accepted Answer

If the company wants to be a technological follower, it can learn from the leader's experience to adapt its product or delivery system more closely to buyer needs. Pursuing a differentiation strategy means that the company wants to offer something unique or different from its competitors, so it would need to incorporate these adaptations in a way that sets it apart from other followers imitating the leader. This approach would involve some R&D costs, but would likely be less expensive than trying to be an innovation leader.

If a Company Wishes to Be a Technological Follower and Also