Which of the following is not one of the limitations of the BCG Growth-Share Matrix?
A) It is too simplistic.
B) The link between market share and profitability is questionable.
C) Growth rate is only one aspect of industry attractiveness.
D) The market leader is ignored in the analysis.
E) Small competitors with fast-growing market share are ignored.

Question

Quizplus · Accepted Answer

The market leader is actually given the highest priority in the BCG Growth-Share Matrix as it is placed in the "cash cow" quadrant, which is considered the most desirable quadrant. Therefore, D is not a limitation of the BCG Growth-Share Matrix.

Which of the Following Is Not One of the Limitations