The Growth-Share Matrix of the Boston Consulting Group suggests that the excess cash being generated by cash cows should be used to fund
A) dogs.
B) question marks.
C) stars.
D) white knights.
E) fish.

Question

Quizplus · Accepted Answer

The Growth-Share Matrix suggests using the cash generated by cash cows to invest in question marks, which have the potential to become stars if they gain market share.

The Growth-Share Matrix of the Boston Consulting Group Suggests That