The ability to market a comparable product or service more efficiently than competitors is the one skill not required in a cost leadership strategy.

Question

Quizplus · Accepted Answer

The ability to market a comparable product or service more efficiently than competitors can still be important in a cost leadership strategy, as it can help the company achieve higher sales volumes and economies of scale. However, it is not the primary focus of the strategy, which instead emphasizes reducing costs to offer lower prices to customers.

The Ability to Market a Comparable Product or Service More