Retargeting ______.
A) is aimed at the approximately 50% of Web site visitors who shop using smartphone applications
B) employs targeted and personalized ads to redirect shopper's back to a retailer's Web site they previously abandoned
C) attempts to change Web shopper buying habits to get them to consider products they have never considered purchasing before
D) attempts to change Web shopper buying habits by getting them to visit Web sites they have not seen before

Question

Quizplus · Accepted Answer

Retargeting employs targeted and personalized ads to redirect a shopper back to a retailer's website that they previously visited or abandoned. It is not aimed solely at smartphone users (A), nor is it focused on getting shoppers to consider products they've never looked at before (C) or visit new websites (D).