In 2006,Sony launched a program in which it hired a person to pretend he was a huge PSP fan. The person created a hip-hop song,a YouTube video,as well as a website dedicated to his love for Sony's PSP (called alliwantforxmasismypsp.com). This is an example of:
A) fraudulent marketing.
B) youtubing.
C) sock puppeting.
D) podcasting.

Question

Quizplus · Accepted Answer

Sony hired someone to pretend to be a fan and create content about their product without disclosing their affiliation with the company. This is a deceptive marketing tactic and falls under sock puppeting.

In 2006,Sony Launched a Program in Which It Hired a Person