Jeannette sought out lots of information, considered information carefully, and arrived at a thoughtful decision about her new home theatre system. The hierarchy exhibited here is:
A) Zajonc's.
B) low involvement.
C) sensory selection.
D) high involvement.

Question

Quizplus · Accepted Answer

Jeannette's behavior of seeking out lots of information and carefully considering it before making a decision indicates a high level of involvement in the decision-making process, which is characteristic of high involvement hierarchy. This approach is typically used for decisions that are important to the individual, such as purchasing a new home theatre system.

Jeannette Sought Out Lots of Information, Considered Information Carefully, and Arrived