An augmented product consists of the core product and the actual product plus other real or perceived benefits that provide additional value to the customer's purchase.

Name: An augmented product consists of the core product and the actual product plus other real or perceived benefits that provide additional value to the customer's purchase.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

This statement is true. An augmented product includes benefits beyond the core and actual product that add value to the customer's purchase.

An Augmented Product Consists of the Core Product and the Actual