All of the following are perceptions of brand EXCEPT brand ________.
A) recognition
B) preference
C) insistence
D) license
E) association

Question

Quizplus · Accepted Answer

Brand license is not a perception of brand, but rather a legal agreement that allows a company to use another company's brand name, logo, or intellectual property. The other options (recognition, preference, insistence, association) all relate to how consumers perceive and interact with a brand.

All of the Following Are Perceptions of Brand EXCEPT Brand