CRM is part of why airlines offer frequent flyer programs to all customers and why credit card companies offer low-interest balance transfers only to certain targeted customers

Question

Quizplus · Accepted Answer

CRM (customer relationship management) involves gathering and analyzing customer data to better understand their needs and preferences. By offering frequent flyer programs and targeted credit card offers, airlines and credit card companies are able to collect data on customers' purchasing habits and preferences, which can then be used to improve their overall customer experience and increase customer loyalty.

CRM Is Part of Why Airlines Offer Frequent Flyer Programs