Which of the following is a typical characteristic of a business-to-business market?
A) many customers who purchase in small quantities
B) geographically dispersed buyers
C) complex buying decisions
D) an individual makes the purchasing decision
E) involvement of many wholesalers

Question

Quizplus · Accepted Answer

In a business-to-business market, purchasing decisions are typically more complex than in consumer markets, often involving a team of decision-makers who consider various factors such as price, quality, and supplier reputation. Geographical dispersion of buyers and involvement of wholesalers may or may not be present, and the size and frequency of purchases can vary depending on the industry. However, the characteristic of complex buying decisions is generally consistent across B2B markets.

Which of the Following Is a Typical Characteristic of a Business-To-Business