Which of the following statements is/are true about focus groups?
A) The larger the number of participants, the better.
B) The group dynamics may bring out information that may not have emerged in individual interviews.
C) Representativeness is a common strength of this method.
D) The data that emerge are likely to be less voluminous and more systematic than structured survey data.

Question

Which of the following statements is/are true about focus groups?​
A) ​The larger the number of participants, the better.
B) ​The group dynamics may bring out information that may not have emerged in individual interviews.
C) ​Representativeness is a common strength of this method.
D) ​The data that emerge are likely to be less voluminous and more systematic than structured survey data.

Quizplus · Accepted Answer

Focus groups typically involve a small number of participants (usually 6 to 10), so A is incorrect. Group dynamics can result in participants sharing information that they may not have otherwise shared in an individual interview, so B is correct. Representativeness is not typically the goal of focus groups, as they are often used to gain in-depth insights about a specific group or topic, so C is incorrect. Focus group data is often voluminous and requires extensive analysis, so D is incorrect.

Which of the Following Statements Is/are True About Focus Groups?​

Which of the Following Statements Is/are True About Focus Groups?