For a company concentrating on final assembly, adding retail and distribution into its value chain will require:
A) backward integration.
B) forward integration.
C) taper integration.
D) related diversification.
E) unrelated diversification.

Question

Quizplus · Accepted Answer

Adding retail and distribution into the value chain would require forward integration, where the company would expand its operations downstream by acquiring or creating retail and distribution channels to sell its finished products directly to customers.

For a Company Concentrating on Final Assembly, Adding Retail and Distribution