A localization strategy is most appropriate when there are substantial differences across nations with regard to consumer tastes and preferences and when cost pressures are not too intense.

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A localization strategy involves adapting a product or service to meet the specific needs and preferences of a particular country or region. This is most effective when there are significant differences in consumer tastes and preferences between countries. However, if cost pressures are too intense, a global standardization strategy may be more appropriate.

A Localization Strategy Is Most Appropriate When There Are Substantial