Consumers will bear the costs of switching technologies if:
A) the benefits of adopting the new technology outweigh the costs of switching.
B) switching costs are substantial.
C) the new products are packaged attractively.
D) there is a lack of complementary products.
E) the new technology is advertised subtly.

Question

Quizplus · Accepted Answer

Consumers will only bear the costs of switching technologies if they perceive that the benefits of the new technology will outweigh the costs of switching. If the benefits are substantial, then consumers will be willing to pay the costs of switching.

Consumers Will Bear the Costs of Switching Technologies If